Guide to Writing an E-commerce SEO Manager Job Description (US Edition)

E-commerce SEO Manager writing SEO strategy for US online store

Guide to Writing an E-commerce SEO Manager Job Description (US Edition)

In today’s competitive digital landscape, especially in the USA, hiring the right talent for your e-commerce business can make or break your success. One of the most critical roles in ensuring online visibility and sustained growth is that of an E-commerce SEO Manager. Crafting a compelling and targeted job description isn’t just a formality — it’s your first step to attracting top-tier SEO professionals who can elevate your brand’s digital presence.

This comprehensive guide will walk you through the process of writing a high-impact e-commerce SEO Manager job description tailored specifically for the US market. We’ll address the questions your potential candidates are asking, guide you through industry best practices, and show you how to stand out in a crowded job market.

Why Hiring the Right E-commerce SEO Manager Matters

The rise of online shopping in the USA has made e-commerce marketing (SEO) a necessity rather than a luxury. Organic search still accounts for a major share of online store traffic and conversions. Without a strong SEO strategy, even the best products can get lost in the noise.

An E-commerce SEO Manager plays a pivotal role by:

  • Driving organic traffic to category and product pages
  • Improving visibility on search engines like Google and Bing
  • Enhancing site architecture and UX for better indexing
  • Collaborating with marketing, product, and development teams to align strategies

Hiring the right person for this role can:

  • Increase ROI on marketing spend
  • Improve keyword rankings
  • Boost conversions and revenue

Key Components of a Winning Job Description

To attract qualified candidates in the US, your job description must be:

  • Clear and easy to understand
  • Rich in e-commerce SEO keywords
  • Professionally formatted and detailed

Job Title (Use Targeted Keywords)

Examples:

  • E-commerce SEO Manager (Remote – USA)
  • SEO Manager – E-commerce Marketing Expert

Job Summary

    Keep it short but impactful. Example:

    “We are seeking a highly skilled E-commerce SEO Manager to lead our organic marketing efforts in the US. You will be responsible for developing and executing data-driven SEO strategies tailored to our online store, improving search engine visibility, and increasing qualified traffic.”

    Key Responsibilities

    • Develop and implement a comprehensive SEO strategy for e-commerce websites
    • Conduct keyword research and competitor analysis
    • Optimize product and category pages for on-page SEO
    • Perform regular technical SEO audits and monitor site performance
    • Use tools like Google Search Console, GA4, SEMrush, Ahrefs, and more
    • Collaborate with content creators and developers
    • Track and report KPIs such as rankings, CTR, bounce rate, and conversions

    Required Skills & Qualifications

    • 3–5+ years experience in e-commerce SEO
    • Strong knowledge of platforms like Shopify, Magento, WooCommerce, BigCommerce
    • Proficiency with SEO tools and platforms (SEMrush, Ahrefs, Screaming Frog)
    • Experience working with US-based e-commerce businesses
    • Solid understanding of US search engine behavior and algorithms

    Preferred Qualifications

    • Familiarity with local SEO strategies for the US market
    • Google Analytics certification
    • Experience in A/B testing and CRO

    Sample Job Description Template: E-commerce SEO Manager (USA)

    Job Title: E-commerce SEO Manager – US Market (Remote)

    Location: United States – Remote

    Company Overview: [Insert your company description – highlight your brand, culture, and what sets you apart.]

    About the Role: We are looking for an experienced and analytical E-commerce SEO Manager to join our team. This role is vital to our continued online success and requires a strong understanding of US e-commerce markets and SEO trends.

    Key Responsibilities:

    • Lead our US e-commerce SEO strategy
    • Optimize our online store and category structure
    • Execute on-page, off-page, and technical SEO
    • Collaborate cross-functionally with design, content, and dev teams

    What We’re Looking For:

    • 4+ years of experience in e-commerce SEO
    • Strong portfolio of past results in the US e-commerce industry
    • Tools: GA4, GSC, Ahrefs, Screaming Frog
    • Excellent analytical, communication, and project management skills

    What Makes a Job Description Stand Out in 2025

    To compete for top US-based talent in 2025, your job post should:

    • Include specific goals (e.g., “increase organic traffic by 30%”)
    • Be mobile-friendly and easy to read
    • Avoid buzzwords and keep language inclusive
    • Optimize your job post itself using SEO techniques
    • Reflect your employer brand and mission

    Where to Post This Job in the USA

    Reach more qualified candidates by leveraging:

    • LinkedIn Jobs
    • Indeed
    • BuiltIn
    • eCommerceJobs.com
    • Remote job boards like We Work Remotely and FlexJobs
    • Niche platforms like Hireecom.com – a specialized e-commerce talent acquisition platform for US and UK brands

    In-House vs Outsourced: Which is Better for E-commerce SEO?

    Should you hire full-time or outsource to an SEO agency?

    Hire In-House If:

    • You need long-term strategy execution
    • You want deeper collaboration with internal teams
    • You have consistent SEO workloads

    Outsource If:

    • Your SEO needs are short-term or campaign-based
    • You require niche expertise
    • You want cost flexibility

    Pro Tip: Some companies choose a hybrid approach — combining internal SEO talent with expert agencies.

    Key Questions Your Audience Is Searching for

    What does an E-commerce SEO Manager do?

    An E-commerce SEO Manager is responsible for managing all aspects of search engine optimization for an online retail store. They improve product visibility, generate organic traffic, and ensure technical compliance with search engine standards.

    How do I write an effective SEO Manager job description?

    Focus on clear, SEO-rich language. Include:

    • Role objectives
    • Detailed responsibilities
    • Required and preferred qualifications
    • Tools used and expected outcomes

    What skills should an E-commerce SEO Manager have in 2025?

    • Expertise in SEO tools (Ahrefs, SEMrush, GA4)
    • On-page and technical SEO
    • Understanding of e-commerce platforms
    • Keyword and competitor research
    • Strong communication and analytical abilities

    What are the key responsibilities of an SEO Manager in an e-commerce company?

    • Drive organic traffic
    • Optimize product/category pages
    • Improve technical performance
    • Track and report results

    How much does it cost to hire an E-commerce SEO Manager in the US?

    Costs vary by region and experience. On average:

    • Junior SEO Manager: $60,000–$75,000
    • Mid-level: $75,000–$95,000
    • Senior: $100,000–$130,000+

    Where can I find qualified E-commerce SEO experts in the USA?

    • Hireecom.com – specialized for e-commerce recruitment
    • LinkedIn, BuiltIn, FlexJobs
    • Digital marketing communities and groups

    Should I hire an in-house SEO Manager or outsource to an agency?

    It depends on your business size, budget, and long-term goals. Agencies are great for project-based work. In-house teams offer continuity and deeper brand understanding.

    What are the latest trends in SEO recruitment for e-commerce businesses?

    • AI and automation in hiring
    • Remote work flexibility
    • Niche hiring platforms like Hireecom.com
    • Emphasis on ROI-driven SEO candidates

    How do I attract top SEO talent in a competitive market?

    • Write a compelling, transparent job post
    • Showcase career growth, perks, and mission
    • Offer flexibility and remote work options

    What platforms are best for hiring E-commerce SEO Managers in the USA?

    • Hireecom.com
    • LinkedIn
    • eCommerceJobs.com
    • BuiltIn
    • Toptal (for freelancers)

    Final Thoughts

    A well-written job description is your strongest hiring asset. It speaks to candidates directly, sets clear expectations, and enhances your company’s professionalism.

    Ready to hire your next E-commerce SEO Manager? Post your job on Hireecom.com and access a curated pool of qualified SEO experts ready to help your e-commerce business scale.