E-commerce SEO Specialist Salary: USA vs. UK (2025 Outlook)

In the ever-evolving digital marketplace, e-commerce SEO specialists are becoming the backbone of organic growth for online businesses. As we step into 2025, the demand for skilled SEO professionals has surged in both the USA and the UK, fueled by the growing emphasis on visibility, user experience, and ROI-driven digital marketing. But how does the e-commerce SEO specialist salary compare between these two major economies? Let’s dive into a comprehensive, comparative analysis.

What Does an E-commerce SEO Specialist Do in 2025?

An e-commerce SEO specialist is responsible for optimizing online retail websites to improve their visibility on search engines like Google, Bing, and Yahoo. In 2025, this role is more multifaceted than ever, involving:

• Keyword research using AI-powered tools
• Technical SEO for speed, mobile usability, and indexing
• Content optimization with a focus on search intent
• Link-building strategies and outreach
• CRO (Conversion Rate Optimization) alignment
• Reporting via tools like GA4, Search Console, Ahrefs, and SEMrush

With platforms like Shopify, Magento, WooCommerce, and BigCommerce leading the e-retail space, ecommerce SEO job responsibilities have expanded to include cross-platform strategy and sales funnel optimization.

E-commerce SEO Job Market Outlook in 2025: USA vs. UK

The SEO job market in 2025 is booming. Businesses are increasingly allocating budget to organic acquisition channels, particularly in ecommerce where paid ads are getting more expensive and less reliable due to privacy regulations and ad fatigue.

USA SEO Job Trends 2025:

• Over 12% YoY growth in SEO job listings
• High demand in California, Texas, New York, Florida
• Remote job availability has doubled since 2023
• Big hiring sectors: fashion retail, electronics, healthcare ecommerce

UK SEO Job Trends 2025:

• London remains the SEO hiring hub, followed by Manchester and Birmingham
• Post-Brexit economic stabilization boosting digital hiring
• Remote-first hiring increasing across mid-level and senior SEO roles
• Agency SEO roles slightly outpacing in-house hires

Average E-commerce SEO Specialist Salary in the USA (2025)

Let’s break down the e-commerce SEO specialist salary USA 2025:

Additional insights:

• Freelancers with proven portfolios charge $50-100/hour
• SEO Managers in ecommerce firms average $110,000/year
• High-paying cities: San Francisco, Seattle, Boston, NYC

Average E-commerce SEO Specialist Salary in the UK (2025)

Here’s a detailed look at the SEO specialist salary UK 2025:

Additional insights:

• Freelancers earn between £30-80/hour
• London-based SEO Managers can make up to £75,000/year
• Freelance specialists with ecommerce focus are growing by 20% YoY

USA vs. UK Salary Comparison Table (2025)

What Factors Affect E-commerce SEO Salaries in 2025?

Key Questions Your Audience Is Searching For

Does Experience Affect SEO Specialist Salaries?

Absolutely. Entry-level professionals usually start with basic optimization tasks, while mid and senior-level experts handle strategy, team management, and complex technical issues. This leads to higher e-commerce SEO salaries over time.

What Certifications Improve SEO Salaries?

Certifications from Google (Analytics, Search), HubSpot, SEMrush, and Ahrefs boost credibility. Specialized ecommerce SEO certifications add further value.

Is There a Salary Gap Between Freelance and In-House SEO Specialists?

Yes. Freelancers with niche ecommerce experience often charge more per project than full-time employees, especially in the USA. However, in-house roles offer stability and benefits.

Do SEO Salaries Vary by Ecommerce Platform Expertise?

Yes. Experience with platforms like Shopify Plus, BigCommerce, and Magento often correlates with higher salaries, especially in mid-market and enterprise ecommerce setups.

Is Hiring an E-commerce SEO Specialist Worth the Cost in 2025?

Absolutely. With the rising cost of paid media, investing in organic growth via SEO delivers long-term ROI. Businesses that hire a qualified ecommerce SEO specialist often see:

• 3X ROI in 12 months from organic growth
• Better conversion rates from high-intent traffic
• Higher rankings for competitive product keywords

How to Hire an E-commerce SEO Specialist (USA & UK Guide)

You can hire:

• Freelance SEO Specialists via platforms like Upwork, PeoplePerHour, or Fiverr
• In-house SEO experts by posting on LinkedIn, Indeed, or local job boards
• Through talent platforms like Hireecom.com which specialize in ecommerce talent

Make sure your job description for SEO specialists includes required experience with ecommerce platforms, content strategy, and analytical tools.

FAQs: E-commerce SEO Specialist Salary & Hiring in 2025

Q1. What is the average salary of an e-commerce SEO specialist in the USA in 2025?

The average salary of an e-commerce SEO specialist in the USA in 2025 is approximately $72,000/year for mid-level roles. Entry-level positions start around $55,000/year, while senior-level experts can command up to $95,000/year or more depending on expertise and location.

Q2. How much do SEO specialists make in the UK in 2025?

In the UK, the average ecommerce SEO specialist salary in 2025 is about £40,000/year for mid-level roles. Entry-level professionals make around £28,000, while senior specialists can earn upwards of £60,000 annually.

Q3. Is there a demand for e-commerce SEO experts in 2025?

Yes. The demand for e-commerce SEO experts in 2025 is at an all-time high, particularly in sectors like fashion, electronics, and health & wellness. Remote and hybrid roles have also increased significantly in both the USA and UK.

Q4. What skills should an e-commerce SEO specialist have in 2025?

Key skills include:

• Technical SEO
• Keyword clustering and content strategy
• SEO tools (SEMrush, Ahrefs, GA4)
• Familiarity with ecommerce CMS platforms
• CRO and UX alignment
• AI-powered SEO analytics

Q5. Can I hire freelance SEO specialists from the UK or USA?

Absolutely. Hiring freelance SEO specialists from the UK or USA is easy via remote hiring platforms or talent hubs like Hireecom.com, which connects ecommerce brands with region-specific experts.

Q6. How to find affordable e-commerce SEO specialists for hire?

To find affordable talent:

• Compare hourly rates on freelance sites
• Hire from regions with lower cost of living
• Use talent acquisition platforms that vet SEO experts
• Post detailed job descriptions to attract the right profiles

Q7. Is SEO still a profitable career in 2025?

Yes. SEO is a highly profitable career in 2025, especially in the ecommerce sector. With rising ad costs and algorithm changes, businesses increasingly rely on SEO to drive sustainable growth.

Q8. What is the salary difference between in-house and freelance SEO roles?

Freelancers typically earn more per hour, especially in the USA, but may not have consistent work. In-house roles offer monthly income, job security, and benefits but may pay slightly less per hour.

Q9. What’s the salary of an SEO manager in the ecommerce sector?

The ecommerce SEO manager salary in the USA ranges from $90,000 to $110,000/year, while in the UK it ranges from £65,000 to £75,000/year, depending on location and experience.

Q10. Does location affect an SEO specialist’s salary? (Remote vs Urban)

Yes. Urban centers like London and New York offer higher salaries due to cost of living. However, in 2025, remote SEO jobs are narrowing this gap as global competition levels the playing field.

Conclusion: Should You Invest in Hiring SEO Talent in 2025?

Whether you’re a hiring manager, founder, or recruitment agency, understanding the ecommerce SEO salary landscape helps you stay competitive in the job market. The USA vs UK SEO salary comparison reveals opportunities in both regions — and investing in the right talent can be a game-changer for your brand.

Ready to hire ecommerce SEO specialists from the USA or UK? Partner with Hireecom.com to connect with vetted SEO talent who drive results.

Need help with hiring for SEO, SEM, or Ecommerce Marketing? Hire smart. Hire right. Hireecom.