7 Niche E-commerce Job Roles UK Companies Are Hiring Now

Introduction

The UK e-commerce industry is evolving at lightning speed. With technological advancements and shifting consumer behaviors, e-commerce companies can no longer rely on generalists. They need niche professionals — experts who specialize in specific platforms, strategies, or marketing channels.

Whether you’re a fast-growing D2C brand or an enterprise-level e-commerce giant, understanding the 7 niche e-commerce job roles UK companies are hiring now can help you future-proof your team and outperform your competitors.

This guide reveals high-demand, specialist e-commerce job titles that are shaping UK e-commerce in 2025, why they matter, and how your company can attract the right talent.

Top 7 Niche E-commerce Job Roles UK Companies Are Hiring in 2025

1. E-commerce SEO Manager (UK Market Focus)

Why it’s in demand: With the increased sophistication of Google’s search algorithms and the growing use of voice search, having a local SEO expert for e-commerce is essential. Brands want professionals who understand UK search behaviour, localized content strategies, and technical optimization for marketplaces like Amazon UK and eBay UK.

Key Responsibilities:

• Technical SEO audits
• Localized keyword research and optimization
• Integration with platforms like Shopify, Magento, and WooCommerce
• Structured data and schema markup

Skills to look for:

• Expertise in Google Search Console, GA4, SEMrush, and Ahrefs
• Understanding of local SEO for e-commerce UK
• Experience with international and multi-language SEO

2. E-commerce CRO Specialist (Conversion Rate Optimization)

Why it’s trending: As acquisition costs rise, UK e-commerce brands are investing in conversion optimization experts to improve ROI. This role focuses on maximizing conversions through testing, data analysis, and user journey improvements.

Key Responsibilities:

• A/B and multivariate testing
• UX audits and heatmap analysis
• Funnel analysis and optimization

Skills to look for:

• Proficiency in Hotjar, Google Optimize, VWO
• Strong grasp of behavioral analytics
• Proven track record of increasing CVR (conversion rate)

3. Influencer Marketing Manager (UK & EU Focus)

Why it’s growing: Social commerce is exploding in the UK. From TikTok Shop to Instagram Reels, influencer-driven campaigns are becoming vital for brand visibility. Companies are hiring UK-based influencer marketing managers who can source creators, manage budgets, and measure ROI.

Key Responsibilities:

• Influencer discovery and outreach
• Campaign strategy and reporting
• FTC compliance and regional content targeting

Skills to look for:

• Strong UK creator network
• Tools like GRIN, Upfluence, or AspireIQ
• Content and trend analysis

4. Marketplace Account Manager (Amazon UK, eBay, OnBuy)

Why it’s a hot hire: With a booming marketplace ecosystem in the UK, brands need specialist marketplace account managers to handle product listings, advertising, and performance on Amazon UK and other platforms.

Key Responsibilities:

• Listing and content optimization
• Sponsored ad campaigns on Amazon, eBay, OnBuy
• Performance tracking and strategy

Skills to look for:

• Deep knowledge of Seller Central and Vendor Central
• SEO for product listings
• Inventory forecasting and FBA logistics

5. E-commerce Data Analyst

Why it’s strategic: Data drives decision-making in 2025. Brands want analysts who can translate complex data into clear, actionable strategies for product, marketing, and customer retention.

Key Responsibilities:

• Data cleaning and transformation
• KPI dashboards
• Sales forecasting and customer behavior tracking

Skills to look for:

• GA4, Looker Studio, BigQuery
• Data visualization tools like Tableau or Power BI
• SQL, Python for data analytics

6. Subscription & Retention Specialist

Why UK brands are hiring: The subscription economy is thriving across UK industries — from fashion to health supplements. A retention specialist focuses on maximizing LTV, reducing churn, and automating repeat sales.

Key Responsibilities:

• Retention strategy development
• Email/SMS automation flows
• Loyalty and referral program management

Skills to look for:

• Tools like Klaviyo, ReCharge, and LoyaltyLion
• Understanding of UK consumer buying cycles
• Segmentation and personalization

7. E-commerce UX Copywriter

Why it’s niche but crucial: Every button, microcopy, and product description affects conversion. Companies are hiring UX copywriters for e-commerce to improve user experience with persuasive, concise, and accessible content.

Key Responsibilities:

• Writing product descriptions and CTAs
• Testing copy variations for impact
• Crafting onboarding and transactional content

Skills to look for:

• Familiarity with UK spelling and tone of voice
• Experience in UX/UI teams
• Proficiency in A/B testing tools

What are the most in-demand e-commerce job roles in the UK?

UK businesses are prioritizing niche e-commerce job roles that focus on performance — like CRO specialists, marketplace managers, and SEO managers. These roles deliver measurable results and align with evolving digital priorities.

Why is it important to hire niche e-commerce talent in 2025?

Hiring niche talent ensures you’re addressing specific pain points. Whether it’s improving search visibility, increasing retention, or managing UK marketplaces, specialized e-commerce professionals offer focused solutions that generalists can’t provide.

How can UK companies find and hire e-commerce experts?

You can:

• Use talent acquisition platforms like Hireecom.com
• Partner with recruitment agencies focused on e-commerce talent acquisition in the UK
• Post roles on niche job boards (like PeoplePerHour, WorkInStartups, LinkedIn UK)

What platforms are most e-commerce jobs based around in the UK?

Shopify, WooCommerce, Amazon UK, TikTok Shop, eBay, Klaviyo, and Google Analytics are top platforms that these specialists work with daily.

Are freelance or full-time specialists more in demand?

Both are valuable depending on your growth stage. Many UK brands start with freelance e-commerce experts and then scale to full-time hires as needs expand.

FAQ: High-Intent Questions for Better Organic Reach

What e-commerce roles are trending in London, Manchester, and Birmingham?

Cities like London and Manchester are hiring for SEO managers, data analysts, and CRO experts, particularly in industries like fashion, food, and fitness.

What is the average salary for niche e-commerce jobs in the UK?

Salaries vary by specialization:

• E-commerce SEO Manager UK: £40,000 – £60,000
• Influencer Marketing Manager: £35,000 – £55,000
• Marketplace Manager (Amazon UK): £45,000 – £70,000

What qualifications do e-commerce employers in the UK look for?

Aside from degrees, employers look for:

• Certifications (Google Analytics, HubSpot, Amazon Ads)
• Experience with relevant UK platforms
• Industry-specific knowledge (beauty, FMCG, electronics, fashion)

Where can I hire UK-based e-commerce freelancers?

Top places include:

• Hireecom.com
• PeoplePerHour
• LinkedIn ProFinder
• Fiverr Pro (UK section)

How does niche talent improve e-commerce ROI?

Hiring niche experts reduces guesswork. Whether it’s SEO, retention, or marketplace sales, these professionals use data and experience to directly influence growth KPIs.

Conclusion: Build Your Future-Ready E-commerce Team

If you’re looking to expand your brand, reduce costs, and improve performance, investing in niche e-commerce job roles is the smart move. These professionals bring specialized expertise to every aspect of your digital strategy — helping you compete in a fast-moving UK market.

Need help hiring UK-based e-commerce talent?
Explore pre-vetted specialists in SEO, CRO, influencer marketing, and more on Hireecom.com — your partner in strategic e-commerce talent acquisition UK.

Ready to Hire? Let’s grow your e-commerce business with the right team — faster, smarter, and better.

➡️ Post a Job or Find Talent on Hireecom.com